Digital Marketing Professional Certificate (DMPC)

Introducction

Digital Marketing Professional Certificate (DMPC) Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting and integrating digital marketing with traditional marketing.

Expand your skill set and grow your career. Here are so benefits of our certification:

  • This certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.
  • Learn how to use content to connect with your customers.
  • Track customers from the first interaction with your brand.
  • Optimize your website for conversion.
  • Understand key digital concepts and KIP´s.
  • If you are new in the field, it can help you start a new career.

Learning Objectives

  • Digital Marketing Overview.
  • Key Concepts.
  • Lead Generation.
  • Search Marketing.
  • Digital Display Advertising.
  • User Experience and Usability.
  • Email Marketing.
  • Social Media Marketing.
  • Retargeting.
  • Tracking and Measurement.
  • Analytics.

Audience Profile

  • This certification is appropriate for anyone who is interested in Digital Marketing.

Prerequisites

  • There are no formal prerequisites for this certification.

Training

  • Course Type: Fundamentals.
  • Certification Code: DMPC.
  • Duration: 16 hours.

Certification Exam

  • Format: Multiple choice.
  • Questions: 40.
  • Language: English/Spanish.
  • Pass Score: 24/40 or 60%.
  • Duration: 60 minutes maximum.
  • Open book: No.
  • Delivery: This examination is available in Online or Paper based format.
  • Supervised: It will be at the Partner’s discretion.

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